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Nicola Elliott |
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Christmas and the credit crunch, do not the best bed fellows make. But, having said that, I rather embraced (in a glamorous kind of way) the issue of prioritising my lust list this year, rather than the uber-consumption of Xmas 07 that now seems rather greedy. This year, I was looking to invest in beauty buys that a) really work b) make me feel seriously pampered (especially now that the January blues have hit) and me being me, c) are organic. You of course will have had your own priorities, but whoever you are and whatever turns your beauty button on, you must have prioritised when you headed out to the shops last month. This I think is a very good thing, because it forces us to look at what works best for us - and what makes us happiest. How many of your friends asked this Christmas for this season’s super trendy eye palette? Exactly. In fact, this year all the girls in my family just wanted ‘a really great mascara.’ At NEOM Luxury Organics we found in December that our new organic bath oils were flying off the shelves. When I asked Linda Reed, owner of the beautiful Studio Perfumery, in Primrose Hill why she thought we’d launched such a winner with this product, ‘Simple’, she replied, ‘my clients are cutting back on their nights out, they won’t buy that hundredth dress or yet another pair of shoes, but a bottle of organic oil that will last them 40 baths? Give them 40 ‘pieces of luxurious Real Luxury?’ Well, that somehow sounds like a pampering-treat-come-bargain!’ When all’s said and done I’m rather glad this crunch is a way of phasing out the beauty tat that we may have previously hoarded in our bathroom cabinets. Long may the best beauty products survive and all inferior products be pushed to the wayside!
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